The business got expanded into a multi brand concept store with a flagship store and, ADDICTED has been introducing
more than 200 world-wide designers to Korean fashion market before anyone else.
In 2008, Addicted was named as a “One of the leading 2nd Generation of Concept Stores in Korea” by
“Apparel news,” by influential
Korean fashion newspaper, for opening its way as the 2nd generation concept stores to introduce young and newly recognized designers
as well as cultural street brands to Korean fashion market.
Furthermore, the Seoul city government selected ADDICTED as a KOREAN WAVE / HALLYU tourism attraction
as the store is frequently visited by K-pop celebrities as well as by Japanese and Chinese tourists.
ADDICTED’s E-commerce website has made its first appearance in 2003 as a front runner in its field, and
it has been an outstanding
business platform. "EADDICTED.COM” is only open to members and it has more than 100 thousand subscribed members
including Korean Celebrities, Stylists, Buyers, Fashion editors.
The online store has been playing an important role in making new world-wide brands and designers acquainted
to Korean customers,
and also in expanding awareness for the designers and the brand in the industry.
ADDICTED still keeps up with discovering and supporting young and rising designers, in order to lead the trends in its domestic market
with its up-to-date and diverse brand selection.